MCP: The silent update that is currently changing all CMS platforms

I’m currently observing something that will fundamentally shift the way teams work with content systems—and most decision-makers haven’t even noticed it yet.
In November 2024, Anthropic, the creator of Claude, released the Model Context Protocol (MCP) as an open standard. No big marketing event. Just a specification. And yet: Since then, Liferay, Magnolia, Contentful, Strapi, and other enterprise CMS platforms have been working to integrate this standard into their core systems.

What MCP actually does—in a nutshell:

MCP gives AI assistants like Claude or Cursor direct, structured access to external systems. A standardized interface for everything.
The image that keeps popping up here captures it well: MCP is the USB-C port for AI integrations.

Why this matters for CMS teams:

Imagine your editor typing into their AI assistant: “Create a new article on our website, titled ‘Q2 Product Launch,’ with this content.” And it happens. Without API documentation. Without tokens. Without developers in the loop. This isn’t a promise for the day after tomorrow. It’s possible today—if the platform supports MCP.

What really interests me here:

Not all platforms are at the same stage. Liferay provides a native MCP server directly within the platform. Contentful likely has the most mature integration, including a hosted endpoint and OAuth. Magnolia approaches MCP strongly from a developer’s perspective. Strapi demonstrates how a community-driven solution is already productive today—and announces native core integration.
Each platform solves the same problem—but with a different focus, different strengths, and different target audiences.

Over the next few days, I’ll take a closer look at each of these four platforms individually:
→ Liferay: MCP built right into the enterprise CMS, with a full permissions model
→ Contentful: The most mature headless-native solution
→ Magnolia: MCP for developers – and what that means for teams
→ Strapi: Open source meets AI integration

If you’re using Liferay, Contentful, Magnolia, or Strapi and want to know what MCP specifically means for your team – follow me for the series. Or reach out to me directly.